LXD Factory style guide
Contributors should follow this style guide for all lessons and multimedia.
Color palette
Use the color palette below for all lessons and multimedia created for LXD Factory
Primary colors
Blue
hex code: 2596be
CMYK: (81, 21, 0, 25)
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Light blue
hex code: d8eff7
CMYK: (13, 3, 0, 3)
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Yellow
hex code: f5bd60
CMYK: (0, 23, 61, 4)
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White
hex code: ffffff
CMYK: (0, 0, 0, 0)
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Navy
hex code: 2c3a54
CMYK: 48, 31, 0, 67)
Secondary colors
Green
hex code: 85af5b
CMYK: (16, 0, 33, 31)
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Red
hex code: ca5049
CMYK: (0, 48, 51, 21)
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Orange
hex code: e78a3d
CMYK: (0, 40, 74, 9)
Font
Use Montserrat for all text
Images
Images should:
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be sourced from Adobe Stock or Canva
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Include 2D illustrations only (no photos or 3D graphics)
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reflect the styles found here on Adobe Stock (feel free to use illustrations by other artists)
Note: In storyboards and scripts, include the Adobe Stock ID# and link for images so Crystal can download them for you.
Lesson times
LXD Factory offers microlearning experiences to help users find quick answers to specific questions during their time of need. As a result, lesson times should be limited to 2 - 7 minutes.
Writing style
The tone of voice in LXD Factory writing is light and conversational.
Word choice
To ensure consistency across all lessons, please use the word choices below:
LXD Factory or LXDFactory.com
Use LXD Factory (with a space between LXD and Factory) or LXDFactory.com.
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learning experience designer or learning designer
These are the preferred role titles for all lessons. You may refer to other titles if they are necessary to support the content (e.g. instructional designer, performance consultant, learning and development specialist).
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select or scroll
When writing instructions for multimedia interactions, remember that users may be on a computer or mobile device - so we need to use device-agnostic verbs. For instance, avoid the terms like “click” or “tap,” which are relevant to specific devices only.
Multimedia interactions
To improve SEO, keywords for all lessons should be included in text format. However, key concepts can also be emphasized and delivered via multimedia interactions, such as carousels, videos, infographics, and more.
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LXD Factory lessons should include multimedia content that is created using Canva, because it can easily be integrated into Wix blog posts via HTML. Contact Crystal Hunter at info@LXDfactory.com to get access to Canva (to be used for LXD Factory development purposes only).
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If you have access to and want to use another multimedia authoring tool, please contact Crystal Hunter for pre-approval.